How To Start Selling Baby Products In Nigeria


Nigeria has a huge market for the sale of baby products ranging from baby clothes, baby shoes, toys, diapers, antenatal things and many other products that is attributed to children. There are many opportunities for the sale of baby things in Nigeria. The number of babies born into Nigeria every year is huge. In 2016 5.2 million babies were born into Nigeria according to a source. And the number has been increasing ever since. The increasing rate of population in Africa is such that in many years to come we will be counting 30 billions. 

Look around you how many people have given birth so far since the year began? This should tell you there is market for baby products business. Not just market but that which will be sustainable with growth expansion. You can visit hospital in your location on antenatal day to see things for yourself, you will be amazed at the number of pregnant women in attendance.

Yeah! Children are the heritage of the Lord beautiful to behold that is why every parent wants the best for them. And especially mothers will go a long way to add color and beauty to their appearance. So much the more in a period of class and competition. That is why many people want to outdo each other in style and demeanor on social media with kids or family photos.

With all of these more and more money is pumped into baby products purchase. Funny enough this sector is yet to be saturated, maybe, because many don’t know how lucrative  the sell of baby things are and others don’t know where to buy baby products for sale. You will find all of these in this one and all post.

Selling of baby products, baby things, baby shop

Brands and designers you can sell

Some of the brands to sell; Reebok,  Carter’s, GAP,  Huges, Johnsons, Pears, Oshkosh.

Starting a business of selling baby products
Source for Capital

This is very important because it determines when and how to start the business. You start with other things and save money for the children boutique business or source from family and friends. I am not a fan of loan especially from bank if you know you can handle it you can look that way.

Rent a shop

Seeking of baby products is very flexible in that you can start from your home. But for those who wants to rent shops you should look for a strategic place such as market, close to a supermall, supermarket, motor parks, hospital environment etc. Let your shop be such that can be seen by all. 

Locate where to buy products

For a start you can be buying from whole sellers around you but make sure you identify where you can be buying the products in bulk. When you know where to buy all your baby items it will make things a lot easier for you.

Baby clothes

Choose a niche

You an choose what to sell, it can be baby accessories and cosmetics, fairly used clothes and shoes, toys, bicycle, new products with brands, pampers and pants or mixed products.


For people who may be asking, ‘How lucrative is selling of baby things in Nigeria’? The business is very profitable although there is no much profit in some single items but repeated sells and overturn is what make the business fantastic.
Assuming you make #500 profit for only baby bath and make #100 for other 100 items that means in a day you should be making not less than #10,000. This is possible depending on the location especially if you are in a place where there are many young producing age and average to high income earners.

Wholesale baby products in Nigeria

You can be a distributor/wholesaler of baby products in Nigeria. Buy from overseas in container sell to wholesalers and retailers. You can finish a container of goods within a week if you build your customer base over time and be rocking millions into your account. For now there is ban on importation of some of the products especially clothes. Locate manufacturers in Nigeria to buy from.

Countries to Buy Baby Things

Depending on how you want to start whether to be buying from other countries then consider which market or country wares you want to sell. Some of the countries are; China, USA, U.K, Turkey, Poland, Italy DubaiIndia etc. 

Where to Buy Baby Products in Nigeria

Lagos is the major place to buy many things in Nigeria because there are many importers of baby products into Nigeria. People from other states go to Lagos to buy what the need for wholesale or retail. If you need Where to buy new born items in Lagos go to Lagos island, idomota you will buy everything babies in affordable prices. To buy in bulk go to Dosummu market for quality and unique products check Alade  market in Allen Avenue, Tejuosho market.

Another place is onitsha main market you will also find importers of baby clothes in bales and other baby things. Most south easterners and southerners go there to buy.

Baby clothes, baby accessories, baby products

How to set up a Baby Shop in Nigeria 

First make research on your potential customers to know what they like or what is moving in your area. Don’t just enter like that without making feasibility study about baby shop or write business plan on baby shop. That the business is lucrative those not mean you have to enter any how You can carve a niche by choosing the aspect of baby things you want to Sell, fairly used or new. pregnant women in preparation for their unborn children, below 18 months of age. Under 5 years,,5-10 years

We have three class of parents; the rich, average class and the low. Since the market is wide just chose whom to service you can combine all if you have the capital that is how your profits will also triple.

Things to Sell

Baby soft shoes, baby stockings, baby food, children school bags, baby sterilizer, warmer, towels, oil , bath, baby bibs, baby sleep, suit, the short sleeve sells faster, kiddies Educational/Playground toys ranging from, swings, slides, kids playground fence. Crib, mittens, caps, stuff toys, feeding bottles, safety equipments. Bed dings, toiletries.Bonnie Jeans ehawl, sleep suit, body suit, rubber napkin/paint bookies,short knickers, tops, wipes, amnesia powder,tooth bush, breast pump, hot water flask,baby cot, cloth drawer, baby nest, trolley, cloth peg, washing machine,nursing bras, sanitary pad, nightingale towel, tissue, pajamas, slippers, spirit, baby pusher, baby cup and spoon, handkerchief, olive oil, cotton wool, silver bird, baby comb, laundry basket, baby outing bag,(sudo, mercy cream)

How much is needed to Start the Selling of baby things

The amount to start the sell of baby products depends on the baby things you want to sell. If you want to sell okrika children wears then [00k is a good start. But if you want to sell varieties you need up to 500k and above.You can start small and grow it. Selling of baby products is one business that grows very fast, within a short time you would have open another shop.

How to Selling Baby Products

You can sell it to people from office to office or house to house  but those people can own you tire. The good thing is that you can triple the price so that the year they pay, you had not run out of business. Another place to take to is hospitals especially on antenatal and postnatal days. You can also sell via mobile shop.

Sell in a shop: for me this is the most preferred. Get a shop let be people come to you it will save you a lot of stress. It will make you to understand your customers need and work towards satisfying heir demands.

Sell on market days in different markets: this is another way of selling baby products. So choose the one that best suit you. 


The sell of Baby product is a good business idea because every minute babies are born creating opportunities to make money from sales. Example; powder, soap, pampers, shoes, new clothes,, lotion, cream, strollers, car seat, walkers, blackestBaby cosmetics and accessories business. 

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  1. Hi enibest , thumbs up, thanks for widening our knowledge. Selling of baby items is indeed lucrative. I’m an importer of baby wears from Bangladesh. I can deliver anywhere in Nigeria, my number is 08166354642

  2. Thanks so much the insight, I’ve been looking to start something in this area owing to fact that is vast, it’s a bit chchallenging to know where to start from, I will really appreciate if you can help a sister out.

    Thank you.

  3. I only have 50k to start it. I have rented a shop already and in a good location but can 50,000 actually start it? Or I should just venture into the okirika to start with? Kindly advice pls

  4. Thanks so much ma. It’s really educative. I have been looking for a business to start and my friend adviced me to start baby products business. So I decided to Google it. I’m so much impressed by your write up. God bless you ma. Pls I’m in onitsha, can I buy from onitsha or will I get it cheaper in Lagos??? Pls reply ma. Thanks.

  5. Thanks for the write up ma.
    God bless ur business.
    This really a great advice and idea on how to start a small business.
    Am a student, can I start with 250k.
    I don’t have a shop yet but willing to rent a shop from it also. I want to focus on baby items and clothes.

    Ikorodu. Pls I need ur reply ma


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